Most people are surprised to learn there’s much more to on-page search engine optimization (SEO) than keywords. On-page SEO is the process of optimizing your web pages to rank higher as well as earn more traffic through search engines.
While off-page SEO refers to external ranking signals like backlinks, citations, etc. — on-page SEO refers to both your HTML source code as well as content. Let’s take a closer look at a few simple and actionable on-page SEO steps you can take to improve the performance of your pages.
If Your Content Isn’t Solving a Problem…You Have a Problem
Far too often, we see companies who are doing it all wrong! Instead of looking to solve a problem for potential readers and/or prospects, they create content that is self-serving. Today, consumers are smarter than ever and are more hip to overtly-used sales language.
It’s best to create content that solves a unique problem. When you start with a problem and link it to a solution your business provides, you are well on your way! In addition, make sure your solution-based content checks all of the following boxes:
- Title tags and meta descriptions are still super important. So much so, your title tags and meta descriptions are the first — and may be the only — impression potential readers will have of your site. Make sure your title tags and Meta descriptions are irresistible enough to arrest the reader’s attention and make them click.
- Short and long-tail keywords should be well integrated. As you’re writing to solve a problem, you should think like a consumer thinks! Furthermore, you should include the words your potential clients would use to learn more about a solution to their problem. Make sure you’ve done your research and are including relevant short and long-tail keywords in your content, title tags, and Meta descriptions.
- Keep your content fresh. Make it a practice to review your content and keep it up to date. This should be a continual wash and repeat cycle, which will help influence the freshness ranking factor for your pages.
- Headlining with your header tags. It’s critical your H1, H2, and H3 are in a logical order to communicate the importance of subheaders to search engine crawlers. For example, the title of your page is the H1 and the H2 header tags should be related to (or be a sub-question) the title.
- What’s a picture worth? We know an image is worth a thousand words, but they can significantly slow down the performance of your site, which can negatively affect your SEO. Make sure your images are compressed to make your page nimble. And adding title file names and alt text can help your pictures rank in image searches as well as make them more accessible to all readers.
Elevating Your On-Page SEO to the Next Level
If you’re looking to elevate the profile of your website and take your on-page SEO to the next level, make sure you do the following:
- How easy is your content to read and digest? In general, the easier your content is to read, the better. You can use Flesch-Kincaid Readability tests to determine where you content ranks.
- Term frequency-inverse document frequency or TF-IDF may sound pretty intimidating, but it’s not. This term simply refers to the number of times a keyword (such as “How to fix a leaky faucet”) is mentioned on your page divided by the number of time in other places. It’s nothing more than a calculation to determine the relevance of “how to fix a leaky faucet” is on your page. If you can master this relatively simple technique, you can take your on-page SEO to the next level and help improve the visibility of your content.
- Get your content featured in Position 0 —Google’s Featured Snippets. Featured Snippets are type of search engine result designed to provide users with a direct, concise answer to their questions — directly on the SERP page without the user needing to click through on any specific result. Featured snippets come in a range of sizes and shapes, including bulleted lists, paragraphs, numbered lists, tables, YouTube videos, images, and more.
Make Your Content Crawler Accessible
A web crawler is a spider bot used by search engines to systematically scour the World Wide Web. If you want your page to be found or improve your visibility, make sure you can confidently check the following accessibility boxes:
- Meta robots tag allows crawling. If you’re blocking Google bots from crawling your website, you will never be found. In addition, you should make sure your URL is included in the sitemap.
- Internal linking is critical. If you create a blog post called “How to fix a leaky faucet,” you should have other pages linking to this page with anchor text that includes “How to fix a leaky faucet.” This will help ensure Google knows the keyword is important and the page is actually about fixing leaky faucets.
- Schema markup is a semantic vocabulary code you can add to your site to assist search engines in returning better results for users. By adding relative schema markup, you can spoon feed search engines what your content and pages are about.
Amplify Your Content with SEO Solutions
We get it — optimizing your content can seem confusing, especially when you consider the countless other tasks vying for your attention as a business owner. However, you don’t have to do it alone. Ready to Run offers a full team of SEO specialists who will work to optimize your content and improve visibility, so your content won’t go unnoticed.
Interested in building new website or redesigning an existing website? In this article, we will give you just a few reasons you should be considering WordPress for your next web design project.
There are a lot of misconceptions about WordPress. Many people still think of WordPress as just the blogging tool it started out as in the early 2000s. In reality, WordPress has become the most robust and popular content management system for websites in the history of the internet. In fact, according to a 2018 report, WordPress is used by nearly 30% of all websites and accounts for more than 60% of websites utilizing a content management system.
Make no mistake, Wordpress can be used to manage nearly any website you can imagine.
What makes WordPress so popular:
Ease of Use
WordPress has an easy, intuitive backend content management system that you don’t need to be a web developer to use. Adding new pages, blog posts, pictures or other content can be as easy as sending an email or working within a word processor. Also, WordPress can be accessed through any web browser, which allows you to manage your website through any computer connect to the internet.
Above you can see a sample picture of the WordPress backend. As you will see, many of the features and functions are no different or more complicated than a word processor or email.
WordPress allows multiple users on a website, but with different levels of access. From greatest to least amount of access, these roles include Administrators, Editors, Authors, Contributors and Subscribers. This allows the website’s owner to allow more than one person to make contributions to website, but also restrict certain individuals from areas they do not need access to.
Search Engine Optimization (SEO)
Search Engines like Google, Bing and Yahoo love the clean and simple code behind WordPress that makes it easy for them to index a website.
In addition to the SEO benefits WordPress offers “out of the box,” plugins, such as Yoast or All In One SEO Pack, can greatly enhance the search optimization efforts on a website for free. These plugins advanced SEO features that can be followed by beginners.
For a comprehensive overview of all of the SEO benefits WordPress has to offer, we recommend you take a look at “The definitive guide to higher rankings for WordPress sites” by Yoast.
Perhaps the single greatest asset for WordPress is its large community of people working on it world wide. WordPress is an Open Source project, which gives the platform access to hundreds of developers constantly making improvements to the code your site is built upon.
The WordPress community also provides access to numerous free online forums to speak with WordPress experts and enthusiasts to address any questions you may have about the platform.
Add On Features Through Plugins
Developers are constantly working on new plugins to extend the features and functionality of a website. These plugins allow you to easily add features like an event calendar, social media feeds, contact forms, photo galleries and much more. With more than 52,000 plugins available mostly for free, anyone can adapt their WordPress website to their specific needs. If you need something more advanced or tailored, numerous paid plugins are also available at a reasonable cost.
It is important to always remember plugins can slow down a website and should be chosen carefully. If not properly researched, plugins can also have conflicts with each other that can create errors on your website. It is always recommended that you do your homework or consult with a website professional before making changes to any plugins on a website.
WordPress is the richest and most well supported website platform in the world. The wide range of time and cost saving benefits has made WordPress the clear choice for so many businesses, content creators and members of the web development community.
In keeping with Google’s movement towards providing a friendlier user experience, the AMP project was created to get rid of mobile load times completely. While there have been changes to Google’s search engine algorithms in the past regarding mobile sites, this seems to take it to a new level, making it all but required to have an AMP-ready version to maintain high search engine ranking positions (SERPs).
What is AMP?
Simply put, the AMP version of your website is essentially a bare-bones framework that contains only the most important parts of what you have to offer. Google, along with many other observers, are convinced that the greatest opportunity for growth lies with mobile devices. In order to make the most out of this, websites need to be able to load quickly, even in areas that have less than optimal data coverage.
Will AMP Affect Your Website?
Google has made it clear that if your website loads slowly in a mobile browser, you are going to be penalized for it. Since AMP is at such an early stage in its development, implementing it on your site now could give you a leg-up on your competition. AMP results are at the top of search pages, meaning even if you have the top spot for a keyword, if you do not have AMP set up for your website, you will be below pages that do.
How Does AMP Work?
Implementing AMP on Your Website.
If your website runs on WordPress, there are a few plug-ins you can download straight from the dashboard that will do most of the work for you. One of the best, and most frequently updated, is the official Automattic/Wordpress AMP plugin, which can be found here. This plug-in creates an AMP version of all of your existing pages, which will then be indexed over the next few days.
For sites that do not run on WordPress, the process of creating AMP-compatible pages for existing content will require an overhaul of your CSS. This is something usually best left to a professional, since it can take a lot of time to do the right way.
Tracking with AMP.
Keeping track of your visitors through Google Analytics is fairly simple throughout the AMP version of your website, as you only need to add a bit of code to your pages. Other tracking programs may not work quite as easily, which is where professional help would usually come into play.
Millions of cyber attacks are launched against U.S. based companies, non-profits and military organizations every day.
It’s not just big businesses that need to be concerned about cyber security. Attacks on small businesses are becoming common. In fact, according to a 2013 National Small Business Survey, about 44% of small businesses have been attacked and approximately 75% of the victims are completely unaware of the breach.
Although advanced maintenance and security packages are available at firms like ours, the following are some important security precautions every website owner should take:
1) Delete out of date/unused plugins.
Although plugins can offer tremendous benefits to a website, they can also create security threats. The threat is even greater if the plugin is no longer being updated or maintained. It is important to evaluate the necessity of each plugin on a regular basis. Remove any plugins that are no longer supported or are no longer needed on the website.
2.) Use a security plugin.
It is important to be selective with any plugin you wish to install on your website, but security plugins can makes significant changes to your database and other site files which can impact how a website functions. It is important to review each option carefully and back up all website files before installing any security plugin.
That being said, here are a few security plugins we recommend*:
- iThemes Security: Formerly known as Better WP Security, this plugin is now maintained and supported by iThemes. It offers one of the best all in one security solutions available in a free and pro version.
- Wordfence: Another excellent all in one security plugin option for wordpress websites. It has over 4 million downloads and a nearly perfect user rating of 4.9 out of 5 stars.
- BulletProof Security: Another popular all in one option with about 1.5 million downloads. It offers both a free and a pro version and boasts an impressive user rating of 4.8 out of 5 stars.
If your website has been the victim of an attack, Sucuri is one of the most trusted names in malware removal.
3.) Use a unique username.
Don’t use the “admin” username. It is the most common username for WordPress websites and hackers exploit this fact for brute force attacks.
4.) Change up the password.
Weak passwords make websites vulnerable to brute force and other forms of attacks.
- Passwords should be changed frequently.
- The passwords you use should include letters, numbers, mixed case, punctuation and be at least 8 characters. It helps to use a random password generator.
- Force users on the WordPress site to use strong passwords.
- Never reuse a password, make them unique for each website.
- Consider using a password manager such as Lastpass, 1Password, DashLane or RoboForm.
For more advice on passwords, check out WordPress’ guide to passwords.
5.) Backup the website.
Although a backup will not help you prevent a security threat, it will be a life saver if your website is hacked. The following are some recommended backup plugins*:
- VaultPress: Brought to you by Matt Mullenweg (co-founder of WordPress), VaultPress is a subscription based service with a few different pricing options.
- UpdraftPlus: With over 1.6 million downloads and a user rating of 4.8 stars out of 5, UpdraftPlus is one of the most popular and highest rated backup plugins for WordPress.
- BackupBuddy: Another plugin brought to you by the folks at iThemes, BackupBuddy is a pail WordPress backup plugin.
6.) Keep your website up to date.
In 2012, more than 117,000 WordPress installations were hacked. According to a survey conducted by WP White Security, vulnerable, outdated versions ofWordPress are one major source. Less than 20% of the websites analyzed were running the most current version of WordPress.
WordPress itself isn’t the only thing to keep up to date. Themes and plugins are just as important to maintain. A recent survey found the following:
- 29% were hacked via a security issue in the WordPress Theme they were using
- 22% were hacked via a security issue in the WordPress Plugins they were using
7.) Enable Two Step Authentication
Enabling two-factor authentication can significantly improve the overall security of any WordPress website. Two-factor authentication is a method of securing accounts by requiring that you not only know a password, but that you also possess something like a mobile device. Once a password has been entered, a code is sent to a mobile device that must also be entered. The benefit of two-factor authentication is that even is a password can be guessed the hacker would also need to have stolen the mobile device.
*This represents a thrid-party product or service. Ready to Run Designs makes no claims or warrantees for this product or service.
How to Optimize Images for Search Engines
Images not only help a webpage look great, they are also an important part of a website’s search rankings. The following will examine some of the most important elements search engines use to determine which images to index.
Numerous specialty search engines, also known as “verticals,” exist within major search engines, such as Google, Yahoo and Bing. A vertical is simply search engine that focuses on a specific type of Web content, such as the items on the Google menu bar (YouTube, Google Shopping, Google Images etc.). Following the best practices will not only increase the likelihood of a webpage being ranked higher for relevant keywords in a general search, but also the image being found through a vertical.
In addition to being found through searches on these verticals, content within these categories can also appear in the general web search results. Therefore, it is important to optimize all forms of online content to be indexed by search engines.
Here are a few ways to improve the likelihood of getting search engines to index an image:
- Descriptive Alt Tags: Search engines are able to see that an image is on a webpage, but it cannot read what the image is without a little help. Alt tags provide search engines with a description of the image, which are used in indexing images in search results.
- Title Tags: Like alt tags, title tags also help search engine bots know what the image displayed is all about. It should be short, catchy and descriptive. In FireFox, Opera, and other browsers, the title tag pops up when a visitor hovers over an image.
- Image File Names: Include keywords that describe the image in its file name. For example, the file name web-design-professional.jpg would be a better name than stockpic18662k334d772.jpg for the image below. Also notice that the name of the file is more than one word, which have been separated or “parsed” with hyphens. Although website copy should be written naturally, image files should exclude non-keywords in the title.
- Image Size: Large photos should be resized to help preserve page speed. The image size should also be included in the html on the page to give search engines details on the size of the photo. (Note that the image size code should not be used to resize the image on the page). Images should be resized prior to being uploaded to the website.
- Add Keyword Rich Captions: Adding keyword-rich captions directly above or beneath an image can also improve its chances of being indexed higher by search engines.
- Anchor Text: Just like using links to a page or article, including good anchor text is important when linking to an image. Using the picture below as an example once again, change generic links, such as “View Photo,” to something like “Website Developer – View Larger” to include keywords in the anchor text.
- File Formats: If you have access to Photoshop or a similar program, take advantage of the “Save for Web” option to optimize a photo. If this is not an option, try to save photos in JPEG format and set to a resolution of 72 pixels per inch. A full discussion of image format & SEO is beyond the scope of this article, website owners may also want to look into Google’s WebP image format.
Image Optimization Helpful Hints
Image Optimization Helpful Hints
In addition to these more technical aspects, some general SEO rules apply to images as well.
- Avoid Keyword Stuffing: Stuffing keywords into any of the areas discussed above will be seen as a “black hat” SEO tactic by search engine and have a negative impact on search rankings. Instead, use keyword-rich text that is written in plain English.
- User Experience: Like all other content on a website, images should be chosen based upon the value it will add to the visitor’s experience. Carefully select pictures or graphics that will both resonate as well as immediately communicate the message of that web page. Put differently, if a picture is worth a thousand words, make sure it reinforces a message consistent with the text on the page.
- Consider Image Quality: Good quality photos make for a better user experience, so avoid using blurry or low resolution photos. However, before you start uploading huge, high resolution images; remember files that are too large will take longer to load, slowing down page speed and diminishing the overall user experience.
- Image Placement: Many visitors will not scroll to the bottom of a page, so it is generally a good idea to position images higher on a page. According to Google’s guidelines, image captions, titles, and other content surrounding an image provides search engines with important information used to understand an image.
To conclude, be mindful of how search engines read and index content and how that relates to search ranking. Following best practices for image optimization and general search engine optimization, your website will see drastic improvements.
One question that seems to come up over and over pertains to Search Engine Optimization (SEO) and the importance of meta keywords. Plainly stated, we don’t use them. For the simple reason that they are almost completely irrelevant and often do more harm than good. Nearly all major search engines that once used them stopped in the late 1990′s. For some reason, this is a SEO myth that never seems to die.
In 2009, Google announced on its official blog that it does not use meta tags for ranking websites (and has no intention of using them in the future). Why? About a decade ago, keyword meta tags quickly became a way to stuff a website with irrelevant keywords to dive traffic from unrelated search terms. As a result of this persistent abuse, most search engines quickly abandoned (or significantly reduced the importance of) keyword meta tags in ranking websites.
Below is a video of Matt Cutts, the head of Google’s Webspam team, giving an explanation of why keyword meta tags are not a factor for Google.
In addition to Google, other search engines have made similar announcements regarding the keyword meta tag. In October of 2009, Yahoo! had made an announcement similar to the one Google made just one month before. In addition, Bing representatives have stated that meta keywords are mainly used to identify spammers, but if used perfectly will make very minor improvements to a website’s search ranking.
In the end, meta keywords are basically a waste of time and energy. But it isn’t all doom and gloom. Here are a few basic steps to improve user experience to improve a website’s search rankings:
- Focus on improving user experience factors, such as page speed
- Make it easy for users to find related content to improve click through rates
- Develop high quality, engaging content that will drive visitors to your site and keep them clicking on pages
- Include rich snippets or detailed information that help users find specific information
- Improve user experience across all platforms with a responsive website design
It is very likely meta keywords will hang around for some time, but we hope this article will make even a small contribution towards debunking this myth. There are many factors that effect search rankings and many more articles will be posted to provide methods and insights into improving SEO. But for now, we encourage all website owners to focus on improving user experience, which is perhaps the most important place to start in any SEO strategy.
As the importance and regular use of smartphones and tablets continues to increase, many website owners are looking at ways to improve the user’s experience on these devices. Developing a responsive website is a solution that has been growing in popularity in recent years.
Responsive Web Design
In order to understand the benefits, it’s important to understand what it means for a website to be responsive. Without getting overly technical, a responsive website uses “media queries” to discover the resolution of device it’s being served on and adjust its appearance to fit the size of the screen. In other words, the content on the page adapts to make the layout match the screen size it is being viewed on.
Benefits of a Responsive Design
The obvious benefit of a responsive website is that it is compatible with devices of any size. Although it is possible to achieve the same results (and in some cases an even more tailored experience) by creating different sites for each device, the time and cost associated with multiple sites can quickly become overwhelming.
A responsive web design is highly recommended for the following reasons:
- Single website code base: Rather than maintaining a separate code base for different devices now used for internet searches, responsive websites can be updated from a single source to reduce time and money. It is possible to create a website for desktop, tablet, mobile as well as mobile touch devices that are available, but this also means creating, testing and maintaining each of these sites.
- Preserves Link Juice & Page Authority: Link Juice refers to the number of times other websites wish to link to a page and is one of the major factors search engines look at when evaluating the value of a website. Multiple websites will create multiple URLs (links) to that page and will split or compete for the link juice benefits of that page.
- Less Duplication of Content: Search engines like high quality, unique, informative content. Responsive website design reduces the amount of pages that a search engine needs to crawl and helps to ensure content is being served from one address.
- No Redirection Required: Redirecting users to the device-optimized view increases loading time and diminishes user experience, which search engines really frown upon. Responsive websites avoid this additional loading time as well as errors that redirection often creates.
In addition to the reasons listed above, perhaps one of greatest arguments for responsive design is that it is Google’s recommended configuration. Responsive web design is still relatively new, but growing trend that is starting to be used by some of the most prominent websites on the internet. One of the most noteworthy examples this year was President Obama’s reelection website. Therefore, it is reasonable to assume that responsive web design is rapidly transitioning from a web trend into web standard.
As a business owner, researching the seemingly endless online marketing options may be overwhelming at first. The internet is full of web development companies and online marketing firms that try to convince business owners to invest in all kinds of products and services. If you are uncertain about the best way to start promoting your brand online, the following provides simple ways to start an online brand for a small business.
Social Media Strategy
Social media sites are great tools for businesses to connect to customers, capture new leads and improve its website’s rank on major search engines, such as Google, Yahoo and Bing. However, as important as it is for a business to have social media accounts, it is even more important to use them appropriately.
- Do a few things well: Rather than try to be on every social media site, pick only a few that are most likely to have your target audience and actively participate on them.
- Understand the platform: Different social settings can call for very different behavior, which is also true for social media. Try to look at the ways other users already interact on the social media site to get a better understanding of the ways to participate.
- Monitor social media sites: Customers use social media to communicate with businesses and expect responses to be made promptly. Failing to check social media sites can result in customer dissatisfaction.
Developing a Professional Website
A professional website does not mean complex or expensive per se. In fact, a small business should create a website that is well laid out, easy to navigate and engages the target audience.
Small businesses drive website traffic with the following:
- Demonstrate Value: Keep the language clear and easy to read. Avoid industry jargon and focus on the benefits of your products and services.
- Mobile Design: Allow customers to visit your website from any location with mobile and tablet version.
- Frequent Updates: Websites that are active with frequent updates are heavily favored by search engines. Consider adding a blog to your website and publishing content on a regular basis.
Local Business Search Optimization
Local business search sites are a powerful tool for allowing customers to find your business online. These are websites that provide reviews and other information about businesses, such as Superpages, Yelp, Citysearch etc. In addition to submitting a website to major search engines, find business directories that will help potential customers find you online.
- Provide details: Add as much relevant content in your listing as possible, including contact information, link to your website, photos, videos and the products or services the business offers.
- Update information: Remove any out dated content, such as old contact information.
- Niche directories: Local directories that are relevant to your business can provide better results. These directories also appeal to an audience that is interested in your industry and will likely drive more traffic to a website.
- Build over time: Avoid submitting to as many directories as possible all at once. Search engines look unfavorably on businesses that just spam directories.