Social Media Marketing

Why You Need it

Social media marketing is a strategy to bolster engagement with your brand and drive traffic to your website. In general, there two different types of social media marketing: social media management and paid social media marketing.

According to Pew Internet Research, a staggering 7 out of 10 Americans use social media to connect with friends, family, and more. While on social media networks, consumers entertain themselves, engage with news content, share information, and – most importantly – make purchasing decision.

Recently, Forbes conducted research to determine how consumers engage with different businesses through social media. The results were astounding – 81% of respondents admitted that recommendations from friends and family on social media directly impacted their buying decisions, while 78% of folks suggested social media posts of companies directly influence their buying decisions.

Simply put, if your business or nonprofit isn’t on social media, you can bet your bottom dollar your competition is! Now is the time to tap into the wealth of business prospects waiting to be engaged on social media networks, and Ready to Run Designs can help!

Our skills

Social Media Management

An eye-catching and meticulously managed social media page is a great way to make a perfect impression on new customers and existing clients. The social media gurus at Ready to Run will work with you to create professional and inviting social media pages based on best practices. We will also create unique and hyper targeted social media content to engage audiences.

With organic or social media management, we will effectively:

  • Deliver vital information to customers about your business
  • Build and strengthen relationships with new and existing clients
  • Interact and respond to comments in a professional manner
  • Provide a value added service to existing clients with helpful posts and content

Throughout your campaign,we will analyze social media management and marketing efforts to ensure we are achieving the best reach and engagement. Based on our results, we will refine and fine tune our strategies on a regular basis.

Paid Social Media Advertising

While an organic social media strategy is an excellent start, you can truly shift your marketing efforts into overdrive with a paid social media advertising strategy. Best of all, paid social media advertising is highly effective and the numbers do not lie!

Paid Facebook Advertising

As the largest social media network, paid Facebook advertising is a big deal! Facebook is the leader in social commerce and social referral traffic – driving a staggering 85% of all social commerce orders. With Facebook you can carefully hone in and communicate with your next customer. Facebook paid advertising is one of the most cost effective and smartest ways to create a robust social media marketing campaign.

Paid Twitter Advertising

While Twitter may only allow 140 characters to convey your message, the experts at Ready to Run will make every word count. And when we do – the payoff is big. The click-through rate of Twitter ads can be anywhere from 8 to 24 times higher than Facebook.

Paid Instagram Ads

Instagram generates over 3.5 billion likes and 80 million photos on a daily basis, which starts to explain why brands are cashing in on this cash cow. Instagram paid ads allow you to connect with a different type of user in a unique and affordable way. Based over 400 campaigns measured around the world through Nielsen Brand Effect, Instagram sponsored posts demonstrated 2.8 times higher ad recall than Nielsen’s norms for online advertising.

Paid LinkedIn

If you sell your products or services to businesses, paid LinkedIn ads should undoubtedly be a key aspect to your marketing campaign. LinkedIn is the largest professional network and is home to an impressive 225 million users. These members are six times more engaged with content like news and brand updates than with posts and job listing. It drives 64% of all visits to corporate sites from social channels. With the ability to hyper target professional demographics, you can reach high-quality decision makers who are more engaged.

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