Content Creation and SEO
How we do it
At Ready to Run Designs, we have a firm belief that content is king! As a result, we strategize all of digital marketing initiatives around creating vibrant content. However, great content alone will not do the trick. Instead, we merge irresistible written and video content with proven content marketing and targeted keyword research to ensure visitors can find your website and keep coming back.
Search Engine Optimization (SEO)
Did you know that 98% of consumers search online first and a staggering 75% of the clicks occur in the organic search results. If your business doesn’t have good positioning in Google’s search engines, your chances of being found are exponentially diminished.
Although you can have exceptionally high quality and relevant content, if it fails to obey the basic laws of SEO, your search engine results will be mediocre at best. However, mediocrity is and has never been a strategy at Ready to Run Designs.
Instead, we will carefully craft a unique SEO strategy to help your website perform well in Google and other search engines.
Our SEO strategies
Some of the most common SEO strategies we utilize include:
Tell your vibrant brand story with custom content created by Ready to Run Designs. Whether you already have content or are looking to create completely new content, we can help. All of our content creation starts with targeted keyword research. Once your initial content has been created, we work with you to publish reliable, high-quality content relevant to your target audience’s needs on a regular basis. Our goal is to create a connection, establish trust, and keep your guest coming back for more.
If a picture is worth a thousand words, can you estimate the value of video? Fortunately, you don’t have to because Dr. James McQuivey’s Forrester study “How Video Will Take Over the World,” projects videos amount to a staggering 1.8 million words. While this measure is debatable, it’s a fact – forty billion videos are streamed in the United States every month.
Implementing video into your content marketing strategy is one way to truly super size your marketing efforts. You can add online videos to your blog, website, and social media platforms to share key information about your organization in innovative and creative ways.
Ready to Run creates informative and straight-forward videos with cutting-edge technology at highly affordable rates. Once the masterpiece has been produced, we will distribute it across the most popular video sharing websites.
How could your nonprofit or business create a competitive advantage with online video? Contact Ready to Run Designs to learn how.
At Ready to Run Designs, we approach content creation and Search Engine Optimization (SEO) hand in hand. Instead of blindly creating content, our first step is to conduct extensive research on your target audience. We will determine who they are, where they are, and – most importantly – how they search the web for products and services like yours. Once we determine how your target audience browses the web, we strategically infuse the right keywords at the optimal place.
Today, everyone from mom-and-pop stores up to Fortune 500 companies are delivering valuable content to audiences through blogs. Most importantly, blogging is a key component to any lucrative SEO strategy. It increases your overall digital presence, which ultimately is designed to bolster your bottom line. In fact, if your website fails to have a “learning center” or blog that is updated on a regular basis, you’re missing a gargantuan opportunity to broaden your digital reach.
As technology and Google’s algorithm has evolved, search engines are using more advanced formulas to rank and grade websites. One of the key factors in the grading scale is how frequently you update and post new content to your website, which explains Google’s freshness factor. When you implement a blog and regularly update it, you will essentially achieve several content marketing goals:
Based on strategic keyword research and industry trends, we will regularly produce blogs that promote thought leadership and ensure your brand remains front and center
Tracking and Analytics
Tracking and utilizing analytics as part of your SEO campaign can provide invaluable knowledge to a business owner. Knowing how your visitors found your website and what they do once they get there will help you fine tune your marketing efforts and manage what works for your client base.
Web Directory Listings
Take control of local business profiles and manage your online visibility on over 40 of the top online directory websites. Provide customers with accurate, up-to-date pictures, videos, descriptions, promotions and more. Choose from a wide range of packages with flexible pricing options.
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Get the leg up on the competition with a customized web design. However, your new website doesn’t have to cost you an arm and a leg. Contact Ready to Run Designs today for a free custom design quote.