The challenge
A boutique retailer had a large customer list but no regular email program.
The solution
- Connected their store data to an email platform
- Designed branded, mobile-friendly templates
- Launched welcome, abandoned cart and win-back automations
- Sent a monthly newsletter with new arrivals
The results
- 38% of online revenue now driven by email
- 22x return on email spend
- Repeat purchase rate up 31%
Email went from an afterthought to our best-performing channel.
Boutique owner
Learn about email marketing.