Connected TV (CTV) Marketing
Put your message on the big screen
Reach your audience on the largest screen in the house. Deliver non-skippable, targeted TV ads across top streaming services — with the precision and tracking of digital marketing.
ad completion rates
What is CTV marketing?
The impact of TV with the precision of digital
Connected TV marketing delivers targeted video ads to viewers streaming through internet-connected TVs and devices — full-screen storytelling, combined with data-driven targeting and tracking.
Broadcast to everyone
- Broad demographic ratings
- Fixed broadcast schedules
- Spend wasted outside your market
- Little proof of results
Reach the exact households that matter
- Household-level targeting
- Non-skippable, full-screen ads
- Target by district, zip code or DMA
- Measurable visits and conversions
How CTV works
Wherever your audience streams, your ad plays
CTV ads are served through the internet-connected devices people use every day.
Smart TVs
Built-in TV systems such as Samsung Tizen, LG webOS and Vizio SmartCast.
Streaming devices
Roku, Apple TV, Amazon Fire TV, Chromecast and more.
Gaming consoles
Connected consoles such as Xbox and PlayStation used to stream content.
Streaming apps
Ad-supported OTT services like Hulu, Paramount+, Peacock, Tubi and YouTube on TV.
Core capabilities
Why CTV outperforms traditional TV
Precision audience targeting
- Match email lists, voter rolls or CRM data by IP address
- Reach households by income, interests, purchase intent or affiliation
- Target state districts, zip codes or DMAs
Connected cross-device retargeting
- Serve a 15- or 30-second spot on the living room TV
- Follow up on phones, laptops and tablets
- Display, search or SMS ads that drive immediate action
Non-skippable, high engagement
- Runs inside premium long-form content
- Viewers can't skip your message
- Completion rates routinely above 90–95%
Measurable ROI & attribution
- Track visits, signups and sales from exposed households
- Measure in-person foot traffic after an ad view
- Bridge brand awareness and conversions
Who it's for
Built for campaigns, brands and local businesses
Deliver targeted messages to specific voter segments and districts — without wasting spend on out-of-district media markets.
Show product demos on the big screen, then retarget mobile devices to capture the impulse purchase.
Get professional TV advertising without the high entry cost or waste of local broadcast TV.
Multi-channel, one hub
Streaming and digital ads, unified in one place
Launch precision-targeted CTV campaigns on premium streaming services, then amplify them with mobile, streaming audio and digital out-of-home — all managed from a single platform.
Premium CTV placement
Non-skippable TV ads delivered to targeted households on major streaming apps.
Integrated cross-channel reach
Surround your audience on mobile, podcasts and audio networks, and digital billboards.
Rapid deployment
Go from upload to launch quickly with flexible, self-serve campaign controls.
Works great with
Related services
Free CTV consultation
Ready for big results from the big screen?
Tell us who you want to reach. We’ll map the households, streaming apps and follow-up channels to get you there.
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