The challenge
A regional nonprofit struggled to explain its impact and reach younger donors.
Our approach
- Produced a short documentary and five social cut-downs
- Wrote an SEO-driven blog series on its programs
- Ran targeted video ads on social and streaming TV
Results
- 64% increase in online donations
- 250,000+ video views
- Donors under 40 up 2x
Video let people see the difference their gift makes.
Executive director
See our creative content services.