How a nonprofit grew donations with video storytelling

Leader briefing a team in a conference room

The challenge

A regional nonprofit struggled to explain its impact and reach younger donors.

Our approach

  1. Produced a short documentary and five social cut-downs
  2. Wrote an SEO-driven blog series on its programs
  3. Ran targeted video ads on social and streaming TV
Videographer filming brand content
Video brought the mission to life.

Results

  • 64% increase in online donations
  • 250,000+ video views
  • Donors under 40 up 2x

Video let people see the difference their gift makes.

Executive director

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